> For the complete documentation index, see [llms.txt](https://vantec.gitbook.io/norug/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://vantec.gitbook.io/norug/welcome-to-norug.md).

# Welcome to NoRug

## What is a Launchpad ?

Launchpads help projects raise funds by offering tokens to investors in exchange for capital. This process is often called a "Token Sale". Much like a traditional crowdfunding platform, they facilitate the collection of funds from individuals interested in a particular project. Launchpads provide a platform for conducting these sales, simplifying the process, and enabling project teams and investors to participate in the project’s growth. This method allows projects to secure the financial support they need to develop their concepts and bring them to fruition.

## Why does Canto need a Launchpad ?

Canto, as a permissionless general-purpose blockchain focused on delivering the promise of decentralized finance (DeFi), requires a launchpad to effectively introduce and nurture decentralized projects within its ecosystem. A launchpad provides a structured platform for projects to raise funds, distribute tokens, and engage with the community, aligning with Canto's mission of accessibility, transparency, and decentralization. Through a launchpad, Canto can showcase new financial primitives and DeFi protocols, ensuring that they adhere to the core tenets of liquidity as a free public good, resistance to rent extraction, and minimal viable user capture. By leveraging a launchpad, Canto can foster innovation, attract liquidity providers and users, and build a vibrant and sustainable ecosystem that advances the principles of decentralized finance.

## For Canto - From Canto - NoRug

We are NoRug, a Launchpad made exclusively for Canto and our foundations are deep within from Canto. We are the first ever launchpad on Canto which provides incentives for project developers for performing token sale on our platform, assures that investors are participating in legitimate token sales as we say a big no no to rug pull and at the same time leave a positive impact on the [Canto's Free Public Infrastructure](https://docs.canto.io/free-public-infrastructure).

Each token sale is more like an IDO (Initial DEX Offering), leading to creation of a liquidity pair on Canto's DEX against NOTE. We are leveraging the following core primitives for a user experience like never before:

* [NOTE](https://docs.canto.io/free-public-infrastructure/note)
* [CLM](https://docs.canto.io/free-public-infrastructure/lending-market)
* [DEX](https://docs.canto.io/free-public-infrastructure/dex)

The end result of each Token Sale will result into the following impacts on Canto's ecosystem - 

1. Increased utility and demand for RWAs
2. Increment in TVL on CLM
3. Circulating supply for NOTE will rise
4. Increased TVL on DEX in form of liquidity
5. Volume of NOTE traded will increase as a new TOKEN/NOTE pair will be added